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John Migetz Jr
  • The format for all elements I've listed in the title, which appears as, for example: "+12 [ +38% ]" seems too lengthy for a compact & elegant keyword tracking dashboard. Just include "+12" and make the "[ +38% ]" part a tooltip that is displayed when the user mouses over the "+12", or put it in a separate column that users can hide, for a nice clean view.
Additionally, once these are removed, center the values to the column for readability.