PPC to ASIN Spy | Voters

PPC to ASIN Spy

Corey Smith

When doing a reverse Asin similar to cerebro. It would be helpful to know how many times an Asin has been seen. This will largely be inaccurate. The utility is if we see a competitor that is doing significant revenue it'd be nice to make some assumptions on how much is organic vs paid.

December 15, 2018

John Migetz Jr

Hey Corey what do you mean by "helpful to know how many times an ASIN has been seen"? Can you elaborate a bit on what it does? I don't use Cerebro

Corey Smith

John Migetz Jr: Thanks for the question. After re-reading I see it is pretty confusing. 
What i'm looking for is a way to predict how much of a competitors revenue is due to PPC vs Organic rank.  
For example if you use cerebro or Jungle scout and want to evaluate a product opportunity or a specific competitor.  Jungle scout might say that a specific competitor does $10k a month in sales. But we dont' know if that is from organic rank or they are paying a boat load in PPC and are losing money.
I'd like to know how often a specific asin is seen in paid ads and be able to potentially understand or at-least guess how much of their revenue is from paid traffic vs organic.
Might be a long shot but would be helpful. 

John Migetz Jr

Corey Smith: Nice! Thanks for the quick reply. I get it now and that would be awesome. I'm going to put this feature request in the Product Research category for now.
I'd imagine the back-end might look something like this?
User inputs Product ASIN > Reverse KW lookup initiated > Take top 10 keywords and search in Amazon > "PPC Score" is calculated based on where/how often the product appears as a sponsored result