Tool analyzes each user ASIN's title, features and search terms, then checks all PPC campaigns targeting that ASIN and ensures that all keywords within that campaign are comprised of terms that exist in the listing text. I.e. if "Sports Water Bottle" is a target keyword, however the listing title/features/terms only contains the terms "Water" and "Bottle" but not "Sports", it will notify you that "Sports" is not in the listing.